Luisa NY Line

In 2003, while she was living in New York with her family, Gili Zilca started a company called Luisa New York. The brand included a few dozens of handmade skin care products including soaps, creams, and body butters. The products were initially made in Gili’s home kitchen and sold on the company website and on As the business grew, retail locations opened, and at its 10th anniversary the company included a retail store and an adjacent studio where all products were made by Gili and her team. 

Upon returning to Israel a few years ago, Gili started the Soap Cake Factory. The original LNY line of skin care products continue to be available in Israel and in the US: Lotion sticks, lip balms, and bath salts. 

Luisa New York has won numerous awards including Best Of Westchester. Its products were sold in the company’s retail locations and in selected store in the New York metro area. The workshops delivered at the company’s studio and at the NY Open Center in Manhattan have received significant press attention and praises. In 2011 the LNY products were presented at the Grammy Awards ceremony in Los Angeles, California

Lotion Sticks

Lip Balms

Bath Salt

Our lotion sticks are crafted by hand from natural ingredients like coconut oil and vitamin E, and are paraben-free and sulfate-free. The lotions sticks are suitable for all ages, and used to help kids and grownups protect their skin from the harsh New York winters, and keep it nourished and moisturized, preventing dry and cracked skin. Lotions sticks are a practical solution – packaged in a small plastic container that fits in one’s pocket or purse and easy to apply on the go.

LNY lip balms are handmade from raw vegetarian ingredients, with no use of parabens or sulfates. Suitable for all ages and the perfect antidote to chapped and dry lips. 

LNY bath salts are enriched with essential oils, designed to soothe aching and strained muscles. Spread ¼ a cup in a hot tub, immerse body/feet and rest for 10 to 15 minutes.


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Gili Zilca  |  972-(0) 58 - 4264454

The Soap Cake Factory & Studio
3 Hata'asiya st. Ra'anana, Israel

Member of the Handcrafted Soap & Cosmetic Guild

©The Soap Cake Factory 2017  

All photos on this site Bella Shahar Hillel
Designed by Yochi Eisner Associates